Packaging machinery development should be brand development as a road

With the development of time, the brand will be the development of packaging machinery should be gradually formed the road. Food packaging machinery and other machinery industry compared to a relatively slow development of the industry, there is a lack of their own.

China's food packaging machinery industry is born in the market economy, basically by the enterprise free combination. Some of the export enterprises in the industry in foreign markets found that some business opportunities are often herd, so that some companies compete for customers and kill each other, desperate to bargain, not only unprofitable, as well as "marketing" suspected. Indicating that the industry is still no change in the concept, it may be China's centuries of poverty and backward caused a "even if the product simple and crude, as long as it is cheap, make do with the line on the" mentality. In this mentality to intervene in the international market competition, the ultimate will lead to foreign products as our anti-"marketing" survey object, then the loss is not an enterprise but the whole industry.

Mainly in the following areas: because the different origins of enterprises (state, collective, private), capital, equipment, technical strength of the poor, the starting point is also different levels. The overall trend is that the high starting point is less, and most businesses are hovering on low-level equipment. There are many areas in the production, repeatability, price competition, weak profits.

Therefore, the packaging machinery industry should take the brand strategy, adhere to the "quality first" enterprises first has a brand-name basis, coupled with continuous innovation in the competition, high-tech applications and cutting-edge technology exploration, famous enterprises, Famous products will be gradually screened out. For example, beer beverage filling production line, corrugated board production line, instant noodle production line, cup filling machine, wide laminating machine, 200 liters above the vat blow molding machine, BOPP blow molding machine, chocolate equipment, homogenizer , Pen Maji, laser marking machine, although a lot of production enterprises, but the high reputation, sales have been significant significant trend, well-known enterprises, well-known brands are gradually formed.

Analysis on Present Situation of Domestic Packaging Machinery
At present, the contradiction between the packaging machinery industry and the enterprises can not cope with the changes of the situation. The development of the industry is not compatible with the development of the situation. The status quo of the talented enterprises in the packaging machinery industry is incompatible with the urgent needs of the enterprises. People's understanding and use and market economy is not suited to the law. Technical innovation ability is weak, the progress of technology is slow, new product development has not fundamentally get rid of imitation tracking situation, R & D investment less. Economic growth mode is extensive, product profitability is low, the competitiveness is not strong, economic growth, efficiency is still mainly rely on the scale of pulling, energy, labor and other resource consumption and advanced level there is a certain gap

The same time as the above-

China's packaging machinery originated later, after a period of development, many packaging products to meet the fierce competition in the market, the replacement cycle is getting shorter and shorter. Such as cosmetic production, three years a change, or even a quarter of a change, the production is very large, and thus require packaging machinery with good flexibility and flexibility, so that the life of packaging machinery is much larger than the product life cycle, so as to meet the economy Sexual requirements


Talking about the Development of Packaging Machinery in China
The United States is already at the forefront of packaging machinery production in the past and the current year, and they still believe that the leading position for all other companies on the global market. This feat can be attributed to several factors that include the dollar's weakness in some countries. Prices in local currencies have reduced the packaging machinery even cheaper in foreign markets.